Style Guide

The Southern University at New Orleans (SUNO) brand is a powerful expression of our mission, our legacy, and our aspirations. As we continue to advance SUNO’s role as a leading institution of higher learning and community impact, it is imperative that our communications reflect a unified, professional, and distinguished identity.

The Style Guide has been developed by the Office of Communications to provide clear standards for the appropriate use of SUNO’s visual and written brand elements. This resource is intended to assist faculty, staff, and campus stakeholders in producing materials that accurately and consistently represent the University across all platforms and audiences.

Whether crafting publications, digital content, or promotional materials, adherence to these guidelines ensures that SUNO’s voice remains strong, cohesive, and aligned with our institutional values. In doing so, we reinforce SUNO’s commitment to academic excellence, access, and service.

We invite you to use this guide as a reference in all official University communications, and to take pride in contributing to a brand that reflects who we are—a place “Where Champions Rise” and a community where you can truly “Be a Part of Something Great.”

Southern University at New Orleans maintains its visual identity through standardized logos and fonts. Following these standards will help ensure that all facets of the university are consistent in their presentation of SUNO’s identity.

Official University Logos

Official University Logo

University Logo Columbia Blue

University Logo Gold

Knight Heads Spirit Logos

The Knight Head serves as the official spirit logo for Southern University at New Orleans, symbolizing pride, strength, and school spirit. There are two approved versions of the Knight Head logo.

Both versions must be used as provided and should not be altered, redrawn, or combined with other elements. Usage is reserved for officially approved apparel, merchandise, and promotional materials that represent campus pride and student engagement.