Visual Identity Guide
Our brand is one of our most important assets. It is defined by our reputation − what we want others to think about when they hear "Southern University at New Orleans." A consistent representation of our brand helps build a positive impression of Southern University at New Orleans (SUNO) among all of our audiences.
A brand is much more than the way things look. Our brand is evident in everything we say, write and do. Every word, picture, symbol and sound we use reflects on the entire university, so we have a responsibility to speak with one voice and exemplify one true brand across every form of communication.
Any written, visual, video, audio or spoken communication to the campus, media, public or internal audiences on behalf of Southern University at New Orleans should be consistent with our brand. Examples of materials that should be branded include websites, signage, PowerPoint presentations, videos, press releases, forms, brochures and social media sites, among others.
Our brand is more than just logos, colors, photos or ads. Our brand is what students, parents, academic institutions, alumni, companies and outside observers think and feel when they hear the name “SUNO.”
Following the best practices for creating photo and video content and familiarizing yourself with university branded assets will help to elevate the quality of your work and ensure it aligns with the university brand.
Please review the University’s Branding Guide before utilizing any of the Southern University at New Orleans provided templates or assets.
Southern University at New Orleans Faculty, Staff and Students
University-Owned Content - Faculty and staff may use university-owned content for work related to official job duties. Students may use university-owned content for class projects, to support or promote authorized student organizations, and other non-commercial purposes related to their role as students, and only in a manner consistent with the University’s Visual Guide.
University Release Form - Faculty and staff must have the University Release Form completed by each individual that is identifiable in videos and/or photographs before the content is used. Any content made available by the Division of Marketing & Communications already has completed release forms. Release forms for campus use are provided below:
Please contact photo@suno.edu with any university video or photography questions.
Third Parties
Third parties are required to receive permission from the Office of Institutional Advancement before using any university-owned content.
Please contact krugon@suno.edu with any questions related to third-party use of university content.
Visual Identity
Southern University at New Orleans maintains its visual identity through standardized logos and fonts. Following these standards will help ensure that all facets of the university are consistent in their presentation of SUNO’s identity.
University Lettermarks
University Letter Mark
Master Logo
University Letter Mark
White and Blue
University Letter Mark
All White
University Seal
University Spirit Mark
University Spirit Mark
Reversed
University Alternate Spirit Mark
White and Blue
University Alternate Spirit Mark
White and Gold
University Alternate Spirit Mark
White and Gold w/Blue Trim
University Alternate Spirit Mark
White and Blue w/Gold Trim
