Marketing Course Descriptions

MKTG 370. PRINCIPLES OF MARKETING     3 Credit Hours
This course studies our present-day marketing system from the viewpoint of the firm's owner or manager. Subjects covered include marketing ethics, feasibility analysis, consumers, products and services, advertising, promotion, channels of distribution, pricing, market research and international marketing. (Prerequisite: ECON 211)

MKTG 371. INTRODUCTION TO SUPPLY CHAIN MANAGEMENT (Cross-listed as MGMT 371)    3 Credit Hours
This course is an exploration of principles, concepts and practice of supply chain management for efficient cross-functional linkage of the upstream supplier and the downstream customers. (Prerequisites: BADM 366 and MKTG 370)

MKTG 372. MARKETING MANAGEMENT     3 Credit Hours
Marketing policies, techniques and methods, including product and brand development, channels of distribution, promotion and pricing. (Prerequisite: MKTG 370)

MKTG 374. INTRODUCTION OF RETAILING     3 Credit Hours
This course covers profit planning and business control; buying, stock control, pricing, promotion; store location/layout organization, policies, systems; coordination of store activities. (Prerequisites: BADM 250 and MKTG 370)

MKTG 376. PERSONAL SELLING     3 Credit Hours
This course will focus on personal selling presentations and relationship development. Students will examine consultative selling techniques and relationship management strategy in order to add value through selling. Students are required to simulate a number of sales presentations using video equipment to analyze their presentations. (Prerequisites: BADM 250 and MKTG 370)

MKTG 377. INTEGRATED MARKETING COMMUNICATION     3 Credit Hours
This course will instruct students in the areas of advertising, public relations, personal selling and promotional packaging. (Prerequisites: BADM 250 and MKTG 370)

MKTG 385. CONSUMER BEHAVIOR     3 Credit Hours
The topics covered in this course include the following: consumer attitudes, motivations, reactions in market, drawing on marketing, economics, psychology, sociology theories. (Prerequisites: BADM 250 and MKTG 370.

MKTG 478. MARKETING RESEARCH      3 Credit Hours
This course analyzes marketing problems and basic research designs. Topics include: basic data collection methods; formulation of problems; sources of information; composition of data collection forms; design of samples; tabulation of data; analysis of data; preparation of reports. Actual problems and cases are utilized. (Prerequisites: ECON 295 and MKTG 370)

MKTG 479. MARKETING STRATEGY (Cross-listed as ENTR 479)    3 Credit Hours
This course in an analytical survey of strategic problems encountered by businesses in distributing goods and services to markets. It takes a marketing-management entrepreneurial approach to solving problems related to product planning, channels of distribution, pricing, advertising and personal selling. Course emphasizes role of consumers in the marketing process and integrates all the concepts of marketing. (MKTG 370 and Senior standing)






DID YOU KNOW?

The total enrollment at SUNO has grown every year since Hurricane Katrina. Despite projections that the University's enrollment would only reach between 1,200 and 1,500 students in the spring of 2006, more than 2,000 students returned to campus. SUNO's current enrollment is 2,704 students.