Entrepreneurship Course Descriptions

ENTR 101. INTRODUCTION TO BUSINESS AND ENTREPRENEURSHIP      3 Credit Hours
This course introduces students to the nature of business and entrepreneurship as the vehicle for making money by creating wealth and producing goods and services for a profit in a free enterprise economy. Emphasis is on different forms of business organizations including sole proprietorships, partnerships, corporations, joint ventures and not-for-profit enterprises. Other topics include the environment of business, globalization, e-business and Internet as they affect national and international trade. A comparison is made between entrepreneurs and intrapreneurs (corporate entrepreneurs) who work for companies. Ethics in management and reporting of business performance to stakeholders are emphasized throughout the course.

ENTR 240. FUNDAMENTALS OF ENTREPRENEURSHIP     3 Credit Hours
This course concentrates on the process of starting a new business. Students will learn how to identify, assess and develop a business plan as well as how to find and evaluate business opportunities. Prerequisites: BADM or ENTR 101)

ENTR 330. FINANCING ENTREPRENEURIAL VENTURES       3 Credit Hours
This course covers different aspects of the financing of a new or expanding business. Some of the major topics covered are attracting seed capital and growth capital, valuing and pricing new ventures, financial analysis and forecasting, and going public. (Prerequisites: BADM 301, ENTR 240 and Junior standing)

ENTR 400. MANAGING A GROWING BUSINESS     3 Credit Hours
This course applies management concepts to new and growing businesses. Awareness of legal and ethical issues is one of the important topics in this course. (Prerequisites: ENTR 240 and MGMT 362)

ENTR 440. MANAGING THE FAMILY BUSINESS     3 Credit Hours
This course examines the unique opportunities and problems of managing a family business through the various states: founding of the business, training and bringing the children into the business and managing succession. (Prerequisites: ENTR 240 and MGMT 362)

ENTR 470. ENTREPRENEURSHIP PROJECT     3 Credit Hours
The objective of this course is to give the student hands-on, real world experience with business operations. Activities my include studying the operations of an actual business, assisting small business owners in writing business plans, helping businesses find solutions to problems and doing business research in the New Orleans metropolitan area. (Prerequisites: ENTR 240, MKTG 479 and Senior standing)

ENTR 479. MARKETING STRATEGY (Cross-listed as MKTG 479)     3 Credit Hours
This course is an analytical survey of strategic problems encountered by businesses in distributing goods and services to markets. It takes a marketing-management entrepreneurial approach to solving problems related to product planning, channels of distribution, pricing, advertising and personal selling. Course emphasizes role of customers in the marketing process and integrates all the concepts of marketing. (MKTG 370 and Senior Standing)

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